Straight outta Dehradun and all around APAC, Manisha is a regional creative director leading digital-first integrated campaigns that bring together creativity, technology and inclusion to drive cultural change. In 2023, she was ranked a top creative and creative director in Singapore by The One Club for Creativity global rankings. 

The same year she became a Mommy Shark, doo-doo, doo-doo, doo-doo and is since finding joy in reliving a second childhood with her toddler, often gatecrashing playdates with baby edm. Hey, she’s a cool mom, not a regular mom.

Her work has been recognised and awarded at One Show, One Asia, Spikes Asia, Ad Stars, Effies, MMA Smarties, Campaign Brief’s The Work, BestAdsonTV, Markies, Abby’s, Young Lotus AdFest IN and more, being on #JuryDuty for D&AD New Blood Awards and Ad Stars and a graduate from the Rare with Google Leadership Academy 2021. 

You may also spot her on Singapore's improv scene, having performed across theatres in the city, exploring sketches on everything from romcoms to out-of-tune rap verses. 

Experience

    • Creative lead Google APAC, including Google Search, Maps, Pay, Play, YouTube, Files, Duo, Google SMB, Google Brand & Reputation for ID, VN, IN, TH, JP, KR and more

    • Championed campaigns with a DEI focus, bringing cultural change, gen Z eyeballs and awards across the region

    • Helped Toaster grow to a top 5 agency in Singapore with consistent rankings from 2019 to 2023 (MMA, Campaign Brief, One Show)

    • New business wins: Samsung, Zenyum, Re-foods

    • Key role in fostering allyship, workflows, creds and team culture

    • Ranked a top creative and creative director in Singapore by The One Club for Creativity global rankings 2023

    • Lead on Be Unstoppable (Google, India). Multi-app campaign championing female athletes with 100M+ views. Recognised at One Show, Spikes Asia, Ad Stars, MMA Smarties and more

    • Lead on Project Relate (Google India) empowering millions to be better understood by breaking barriers with AI voice technology. Awarded Gold at One Show and more

    • Lead on Reviews of Hope (Google Search,Indonesia) first-ever vaccine reviews to overcome hesitancy. Recognised at One Show, BestAds and more

    • Lead on #VoiceItOut (Google Voice Search, Indonesia) that provoked a conversation on gender bias

    • Lead on #BeKindToYourMind (Google Search, APAC) taking the message of covid mental health to 186M. Recognised at MMA Smarties, BestAdsOnTv, Ad Stars, Markies and more

    • Worked closely with the Google APAC team on key note events learning and delivering human narratives for new tech

    • Jury member: D&AD New Blood Awards 2022, Ad Stars 2021

    • Rare with Google Leadership Academy Delegate 2021

    • APAC role on high-performing mobile-first campaigns for J&J Neutrogena, Clean & Clear and Unilever Wall’s

    • New business wins: Tuas Power.

  • Co-lead on P&G Tide for EMEA, Russia and APAC, driving projects across multi-regional teams with a focus on campaigns for women empowerment.

  • Co-lead on Godrej, leading FMCG in India (Cinthol, Aer and Expert)

    • Godrej Cinthol: Silver, Effies and Abby’s + 1,150% social media growth.

    • Godrej Aer: Key creative, India’s second largest air freshener within 1 year.

  • Copywriter on Mondelez Halls, Shoppers Stop (retail chain) and moneycontrol.com. 

    • Moneycontrol: Silver,  Abby’s and WAT award, digital campaign of the year.

    • Finalist, Young Lotus (AdFest, India).

Google APAC

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Samsung

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Zenyum

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YouTube APAC

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Re Foods

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Godrej

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Neutrogena

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Clean & Clear

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Shiseido

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Google APAC • Samsung • Zenyum • YouTube APAC • Re Foods • Godrej • Neutrogena • Clean & Clear • Shiseido •