Be unstoppable #WithALittleHelp from Google

A clarion call for girls to rewrite sporting history

What? Brand & Creative Strategy, Films, Social, Influencer, UGC, Music

My role: Conceptualised the campaign strategy and idea and pitched it to the Google team. From there I was the lead creative on creating films, making the product story, collecting UGC, working with influencers and creating millions of edits

The idea and insight: India, a country of 1.3 billion people has only 5 female Olympic medalists. Our objective was to identify unsung female athletes from across India and unite the country in championing them. We began a search for real, inspiring stories and created a 60-second anthem with lyrically powerful music sung by a female YouTube Creator.

The campaign got a whopping 100M+ views in 3 weeks and brought home recognition across award shows.

+3.8% increase in Daily Active Users
83% increase in Brand Appeal Score

One Show Shortlist | User Generated Content
One Show Shortlist | Brand Entertainment
Ad Stars | Bronze for Film
Spikes Asia Shortlist | Single-market Campaign
MMA Smarties Global | Silver for Social Impact
MMA Smarties Global | Silver for User Generated Content
Campaign Brief's The Work for Digital, Branded Content + Entertainment
YouTube November 2019 | 3rd most watched video in Asia
Press: Campaign Brief Asia, Branding Asia and Latestly.com among others

Celebrating young inventors

We pitched yet another brand purpose film for Google Search based off of a wave taking place in India: in 2019, applications for patents in India increased fivefold, jumping from 16,000 to 85,000 in four years. Innovation had become a key national narrative.

We made an anthem film to celebrate young inventors and showcased how Google Search is a driving force in creating helpfulness. From YouTube Creators to hidden geniuses at the grassroots, the film featured user-generated content of real whiz kids of India.

Each story shows a strong use case for Google Search as an open academy of learning. The film showed how the product helps curious minds everywhere get access to information, which in turn aids them in creating big ideas. Enforcing the message that anyone can build a better tomorrow, with a little help from Google.