Samsung: Beautifully Smart

How we used data-driven dynamic creatives to reach the smart-fridge shopper

What? Data-led, digital, films, programmatic

My role:
Key creative on the campaign helping win the pitch and create the brand tone of voice, taking the idea across film, digital, social, pos and more.

The idea and insight:
For the launch of the new Samsung Family Hub, we created a data driven campaign that nudged our audience into selecting Samsung as their favourite choice across their 21 day decision journey - featuring over 25+ bespoke creatives. Our digital creative optimisation delivered an engagement rate which was 62% higher than the category with Samsung shattering its sales KPIs within 3 months of the campaign, despite the slow down.