Godrej aer: The honest air freshener

How we sold an after-smoke air freshener without promoting smoking

Say hello to aer, the home and car fragrance brand that doesn’t exaggerate or sell unbelievable claims like others in the category. It’s not going to help win your crush’s heart, get you an epic promotion or make you smell like a man. It’s just an amazing fragrance - in a rather cute package - that’s all.

Here are some pieces of work that I worked on that helped catapult the unknown brand to India’s second most popular air freshener.