#SuperTogether with YouTube Super Chat & Super Stickers

Helping YouTube Creators in Japan and Korea get some extra love

YouTube monetization (aka PDG) is now being rolled out across Asia and we won the pitch to be a part of this exciting project. We worked closely with the YouTube team to carry out research in Japan and Korea and created the strategic campaign 'Super Together' that positioned PDG as a tool that makes the YouTube product experience more lively and interactive for both fans and creators.

• The campaign helped YouTube Japan became #1 in AltMon (alternative monetization) in 2020 with PDG.